So I watched a portion of Conan O'Brien's first two shows. Both times, I had to turn it off before the first half hour was over. I never had the slightest inclination to giggle and the whole thing was not so much boring as senseless. That's it for me.
With stories that Conan badly laggied in ratings and that NBC affiliates were complaining that Jay Leno's 10 pm show provided a weak lead-in to their late news shows, I decided to try out Conan again and see if anything had improved.
No, nothing improved. Conan still sucks -- big time!
OK, so maybe it's an age or generational thing, you say. Conan appeals more to the younger viewers -- the supposedly desirable demographic for advertisers, right?
Wrong. Young people think he sucks, too:
Mr. O’Brien, meanwhile, has had his ratings suffer on “The Tonight Show.” He has trailed the “Late Night With David Letterman” on CBS by about two million viewers a night; Mr. Leno had easily been the winner in that time period previously. Mr. O’Brien has been more successful against Mr. Letterman among the younger audiences that NBC most wants to reach (because they are preferred by many advertisers). But he has fallen below Mr. Leno’s ratings in the 11:30 time slot in every audience age group, even the youngest ones.Leno has been having his rating troubles, too, but his audience of five million isn't such a bad deal for the network since the low cost of his show vs. prime time dramas jacks up NBC's profit margin. Still, affiliates want a stronger show before 11 pm, and NBC wants a winner at 11:30 pm.
So Jay will be back in the late slot again soon, and Conan will either swallow hard and return to a post-midnight hour, or NBC will buy out his contract and go elsewhere.
I'm happy. What about you? Post a comment.